ExchangeWire

Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform ...
Seeking Alpha

Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies

NEW YORK, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Airtory, a global leader in creative ad technology, today announced a strategic integration with Viant Technology Inc. (DSP), a leading people-based ...
Forbes

3 Ways To Create A More Transparent Programmatic Advertising Ecosystem

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...
ExchangeWire

Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced ...
Search Engine Land

How display ads can boost organic reach and ROI: What SEOs need to know

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...