Remember Volkswagen’s fun and catchy “Drivers wanted” marketing campaign from the 1990s and 2000s? Well, it’s back, meaning the Wolfsburg-based automaker could be returning to making fun cars again.

Volkswagen’s famous “Drivers Wanted” campaign helped the German carmaker reach record U.S. sales after it launched in 1995. Now the company is hoping to recreate that magic by reimagining the campaign ...

Volkswagen of America is bringing back its iconic and well-known “Drivers Wanted” campaign theme. The original campaign was developed by Arnold Communications in the late 1990s. The reimagined ...

The ad leans into nostalgia and feel-good vibes. Volkswagen’s 2026 Super Bowl ad references the nostalgic “Drivers Wanted” campaign from the 1990s. The ad features a vehicle not available in the U.S.