A stop at McDonald's might have you wondering if the menu has downsized. And no, your eyes are not playing tricks on you.

McDonald's is introducing a $3.50 fee on certain purchases in select markets while using dynamic digital menus to promote targeted items and deals. The fee aims to offset rising labor, supply, and ...

The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

New York (CNN) — The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We now have a total of 142 respondents who shared their definitions of dynamic ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Your next meal at Wendy’s could be more ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...