Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...