12–14 weeks out: Start concepting. “Determine general event structure. Who, where, how many, what is the purpose of your event. Is there a theme? It’s okay if you don’t know every little detail yet.

Based on the Campus Life Event Policy, we’ve developed two sample timelines that will ensure your event/program goes off without a hitch! Please note that every event/program is unique, and based on ...

To master the deadline-driven world of trade shows depends on great planning. Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of ...