Personalization has become a cornerstone of digital interactions, influencing how businesses and platforms engage with consumers. However, traditional models often fall short of dynamically adapting ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, ...

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

Prashanthi Reddy, head of IT R&D and emerging technologies at Wasl Group, UAE. Expert in strategy, re-engineering & digital transformation. I remember being a young, eager corporate professional, ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Over the past few years, the dominant technological trend at CES has been AI (artificial intelligence). While the overall ...

The urgency of personalization and customer experience over the next five years is being driven by customers that are demanding products and services tailored—in real time—to their individual needs ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences. Many started small, adding a first name automatically to emails, passing ...