In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Concurrent sexual partnerships are hypothesized to be a contributing factor to Malawi's HIV epidemic. As social norms influence health behavior and have been found to influence sexual behavior, the ...

Perceptions of the behavior of those around us provide important cues as to what our own behavior should be. However, we know relatively little about the source of these perceptions and how they ...

Monash University provides funding as a founding partner of The Conversation AU. How would you feel if you opened your energy bill and there was a smiley face next to your usage? Or you found yourself ...