‘Nudges’ and behavioural interventions have become popular tools for stimulating behaviours that benefit other people or society as a whole. Little is known, however, about how to design effective ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...

In the latest instalment of the New Frontiers series and the first of a two-part article on social norms, Crawford Hollingworth and Liz Barker discuss how research on conformity is shaping behaviour ...

Monash University provides funding as a founding partner of The Conversation AU. How would you feel if you opened your energy bill and there was a smiley face next to your usage? Or you found yourself ...