Salesforce agreed Tuesday to purchase popular cloud-based integration and API management vendor MuleSoft for $6.5 billion. MuleSoft, which went public last March, offers the promise of natively ...
Are you a print subscriber? Activate your account. By Josh Greenberg - 25 min 59 sec ago By Lindsay Rittenhouse - 57 min 39 sec ago By Ad Age Staff - 1 hour 52 min ago By Ann-Christine Diaz - 3 hours ...
With the integration, Salesforce Marketing Cloud users can trigger automated mailings based on relevant customer data, including purchase history, engagement behavior, location, demographics, personal ...