Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

A kick-off deck for a marketing project is an important tool for setting the stage for success. It should provide an overview of the project, its objectives, and the strategies and tactics that will ...

From a project manager’s perspective, a strong plan is vital to maintain communication with stakeholders across all levels of an organization. While communication may seem to be a fairly light lift in ...