Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Many of the conversations taking place around the Internet of Things (IoT) are incomplete without a mention of big data. Connected devices, sensors, and algorithms all operate in ways that involve ...

Microarray analysis can be performed to assess differences in gene expression between two different samples. After isolating nucleic acids from the two samples, one sample is labeled with a dye that ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

A topic that's often very confusing for beginners when using neural networks is data normalization and encoding. Because neural networks work internally with numeric data, binary data (such as sex, ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...