Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has ...

Marketing isn't as simple as putting out a bunch of ads for your small business. Marketing plans require multiple tiers and approaches to achieve maximum effectiveness and to attract the most ...

In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...

Brands want to keep consumers around — and consumers want to know that brands have their best interest at heart. But fostering this relationship has proven to be all about creating valuable ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced ...

In a world where consumers are more likely to shell out for concert tickets than buy their favorite band's merchandise, there's no doubting the power of experiences. Consumers today want a brand they ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

As consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three ...

A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...