I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up. Competitor research is a crucial portion of any online ...

Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...