Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...
For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...