The idea that people make decisions based on social context is not a new one in neural economic games. But now, for the first time, researchers show the impact of the social context may spring from ...

More and more people are turning to ChatGPT or other AI chatbots for advice and emotional support, and it’s easy to see why. Unlike a friend or a therapist, a chatbot is always available, listens to ...

Do you think shopping behavior is affected by the weather? (Yes, it is). This is one of the questions business analysts and data scientists cannot answer without augmented analytics, which is now ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...