Moon, Youngme. When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations. Harvard Business School Working Paper, No. 99-041, September ...
Moon, Y., and C. I. Nass. How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction. Communication Research 23, no. 6 (December 1996): 651–674.
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