If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...