Guessing Headlights on MSN

Lego Celebrates Formula 1 Legend With Michael Schumacher’s Iconic F2004 Set

LEGO celebrates Michael Schumacher’s legendary 2004 Ferrari F2004 with a detailed 735-piece set. Complete with working steering, V10 engine, display stand, and minifigure, this collector’s piece ...
Forbes

Formula 1 Utilizes Lego Partnership For International Growth

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...
CNBC

Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
USA Today

How Lego used nearly 4M pieces to build 10 life-sized, drivable Formula 1 cars

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...
autoevolution

This Is How LEGO Enters the Tracks of Formula 1 in 2025

Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...