Add Yahoo as a preferred source to see more of our stories on Google. Whether you’re in need of a new quarantine hobby, looking for a last-minute gift idea or have simply grown tired of your scent ...

It's always a bummer when you realize that your signature scent isn't truly your signature scent. That's the downside of being able to pick up a bottle of Marc Jacob's Daisy or Versace's Bright ...

SoCal luxury retailer Fred Segal is expanding its uber popular fragrance mélange “The Blend” is expanding nationwide at Sephora stores and online at Sephora.com. For more than 30 years, Fred Segal has ...

Gone are the days when the only way to test out a perfume was to peruse the offerings at your local department store’s fragrance counter. There’s nothing worse than buying an extremely expensive ...

When Kate Hunter wanted a new fragrance, she didn't bother going to the perfume counter. Instead, she ordered samples of separate scents and tested them in different combinations on her skin. She ...

Are you yet to find your “adult” fragrance? Rosie’s been cycling through body sprays for years, but doesn’t have a grown-up perfume yet. Steph is in a different boat: she cycles perfume with the ...

Make no qualms about it—fragrance is booming, and has been for the past five years like never before. But with so many perfumes on the market, and TikTok labeling nearly every launch as a “must-have,” ...