Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

IT managers have mixed reactions to freemium services, but the benefits are proven. Many truths, such as "you get what you pay for" are outright wrong. The phrase implies a correlation between the ...

At the heart of a 'freemium' business model is a notion that makes me viscerally uncomfortable: giving something away for nothing. Services are given away free in the expectation of being able to sell ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As you navigate the early stages of building your pricing strategies, you might ...

A report, "Making Freemium Add Up," published Tuesday by Mark Mulligan of Midia Consulting, compares key metrics of Spotify, Deezer, Pandora and Slacker alongside Angry Birds, Hulu, Skype and others… ...

Adding a premium to a product that was once free has become a trend in app software. This exclusivity could cost companies more than a little resentment among consumers Sean Rad, CEO of Tinder. The ...