Key Takeaways Friction maxxing adds small barriers to spending to create pauses before purchases.The concept works best for impulse categories like delivery apps and online shopping, but overdoing it ...

Researchers in China have isolated the effects of electronic friction, showing for the first time how the subtle drag force ...

The familiar heat, wear and general grinding to a halt of friction are all caused by what's going on at the microscopic level when two things rub. And down there, even the smoothest surfaces usually ...

Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Whether you're energized by 'living life on hard mode' or recharged by simplicity and flow, your appetite for friction is a ...

I'll be honest—friction is pretty complicated. Imagine that I have a block of wood sliding on a table. In some way, the atoms on the surface of the wood block are interacting with the surface atoms on ...