B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

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Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Any great story means visualization and detail. It takes the small ...

If you’re looking to improve your skills in creating Excel charts and transform how you visually represent data, this guide by Simon Sez IT is an excellent resource. It covers everything from reliable ...

The acquisition combines Funnels data collection and analysis acumen with Adtribas complex machine-learning measurement tools, optimized for the likes of Adidas and Sony At a time when it is becoming ...