Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

When it comes to learning about a new brand or service, the vast majority of modern customers want visual content. In fact, a whopping 91 percent of audiences today seek out visual content in their ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels ...