A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Young viewers value emotional vulnerability and connection in male characters. They want fewer superheroes and softer ...

In an era where attention spans are dwindling, one ten-year-old California student is bucking the trend by taking a college-level course while balancing her studies as a fourth grader. Reportedly, the ...

Center for Scholars & Storytellers at UCLA study finds Gen Z and Gen Alpha want to see caring, affectionate dads and men ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group.

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...