Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Members of Gen Alpha are too young to drive themselves to a store or open up a credit card in their own names—but that hasn’t stopped them from spending nearly as much as the gross domestic product of ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...