Girls are bombarded on social media with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens?

Millennials created the wellness economy, and now it wants their children as customers.

Skincare routine is a lucrative market: Young consumers age 14 and under "drove 49% of drug store skin sales" in 2023 Shutterstock In my daughter’s bunk at summer camp this year, she was one of the ...

Scarlett Goddard Strahan, 11, displays her Nivea moisturizer at her home on Tuesday, Aug. 20, 2024, in Sacramento, Calif. AP Photo/Juliana Yamada) Scarlett Goddard Strahan, 11, displays her Nivea ...