Digital marketing reached an inflection point about a year ago. It grew up and realized it had to cast off its childish ways of just “playing around” on social networks and creating pretty pictures on ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact ...

Here we provide a series of articles that dive into each one of the new GA components in more detail. As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And so on. It’s easy to get frustrated by data discrepancies. Which source do you trust? How much variance is ...

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...