Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

The CCI, in an order, clubbed a complaint pertaining to Google’s alleged anti-competive practices in the online display ad services market with four other related cases This came on the same day the ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Transatlantic Twofer in Google's Display-Ads Case: EU Levies €2.95B Fine, DOJ Proposes Breakup The European Commission also suggests that only 'a structural remedy' can end Google’s abuses of power.