Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. “h1–h6 elements have a ...
A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for ...
The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.