Over the past 10 years, hotels have narrowed OTA commissions and built loyalty programs. But OTAs kept the same share of room ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Travel experts explain that booking directly with hotels or airlines often offers better flexibility, loyalty perks, and easier issue resolution, while third-party platforms can excel for complex ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The Hotels Network app, the first direct booking app for hotels available inside ...

In 75 percent of hotel rate searches, at least one online travel agency (OTA) displays a lower price than the hotel’s own website, according to the H1 World Parity Monitor 2025 by 123Compare.me. The ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...