How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

McMaster University provides funding as a founding partner of The Conversation CA. McMaster University provides funding as a member of The Conversation CA-FR. Have you ever been on a long drive and ...

A long-held view is that compulsive behaviours involve individuals getting stuck in a “habit loop” that overrides self-control, however new research in rats from the University of Technology Sydney ...

Have you ever been on a long drive and suddenly realized that you barely remember the past several minutes of driving? Although the thought of driving without paying conscious attention to the road ...