You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Most of the communication workshops I facilitate focus on ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

This article advises writing effective emails using ChatGPT. Focus on frustration-based subject lines, bold openings, deleting warm-ups, making readers feel understood, and providing immediate value.

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...