The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Just as the Big Five Personality Traits model helps identify key dimensions of personality—like openness, conscientiousness, and agreeableness—successful leadership today requires understanding and ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

In a world where clients expect Amazon-level personalization, legal marketing professionals are being called to rethink how we engage, nurture, and retain clients. Gone are the days of ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Two new reports from Transamerica suggest that major changes are coming to the retirement landscape by 2030, driven by automation, predictive analytics, and personalized engagement tools. At the same ...

We hear a lot of buzz about "personalization" in customer service these days. Companies are touting their ability to tailor the customer experience to each customer. Personalization lives on a ...