Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

South Korean design-tech innovator one in a hundred introduces FINCA, a hyper-personalized home lifestyle brand featuring its ...

New research from Accenture suggests recordkeepers integrating artificial intelligence with behavioral economics will drive ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

Patric Glassell, chief growth officer at Kwanti, discusses the importance of true hyper-personalization in wealth management and wealthtech. He highlights the need for advisors to continually evaluate ...

In a world where clients expect Amazon-level personalization, legal marketing professionals are being called to rethink how we engage, nurture, and retain clients. Gone are the days of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...