1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

A new 'clean label' certification scheme has been launched in the US market as the concept of ‘clean’ eating continues to gain traction. But will CPG brands embrace the ‘Go Clean Label Certified’ logo ...

Across Europe, people are rethinking what makes food worth buying. Shoppers are scrutinising ingredient lists more closely, looking for simple, recognisable components and fewer additives. At the same ...