Immersive Video on the Vision Pro is one of the product’s must-try experiences, and Apple’s first new release of the year—Man Vs. Beast—arrives next week to take you on a bull-riding adventure. Man Vs ...

The Vision Pro is a fantastic device for video, especially anything captured in Apple’s ‘Immersive Video’ format. Before now, all Immersive Video content has been unscripted: things like sports, ...

Blackmagic Design has announced the Blackmagic URSA Cine Immersive 100G, the World’s first immersive cinema camera for live immersive production with ...

Four short immersive videos are available for Apple Vision Pro users, and after nearly two months on the market, a fifth has arrived in the form of a five-minute MLS ad. Apple Vision Pro can play ...

In 2026, short-form, immersive, and interactive videos dominate digital engagement, driven by TikTok, Reels, and AI-enhanced tools. Trends like relatable memes, micro-education clips, and shoppable ...

Apple today announced the upcoming debut of multiple new immersive video experiences designed for the Vision Pro headset, which are available starting this week. "Boundless," which premieres tonight ...

Blackmagic has announced that its URSA Cine Immersive commercial camera for shooting high-quality 3D immersive video is now available to preorder “direct from Blackmagic Design Offices,” with the ...

Apple Vision Pro users will be able to experience select NBA games in an immersive way for the 2025-26 season, Apple announced on Friday. Some Los Angeles Lakers matches will be in Apple Immersive ...

The URSA Cine Immersive 100G is being billed as the world’s first immersive cinema camera designed for live production with ...

Apple has developed a proprietary — even mysterious — “fisheye” projection format used for their immersive videos, such as those played back by the Apple Vision Pro. What’s the mystery? The fact that ...

Apple has just released a new utility for Mac users to help manage their immersive video libraries with direct connectivity to Apple Vision Pro. the Apple Immersive Video Utility app continues Apple's ...

An immersive play about foster care that's in rehearsals in Colorado is aiming to give audiences an enhanced understanding ...