Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean. Whether or not we realize it, we’re surrounded by ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe ...

The question of which golf club has the best logo is subjective. It's one of golf’s great grill-room debates because there is no correct answer. Still, the best club logos all have the same effect as ...

Over the years, there have been some very iconic logos in baseball. These logos represent a team and sometimes even more. A city or even a state will stand behind a logo. These logos are ranked not ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...