Nowadays, influencers play a large role in many brands' marketing strategies. But finding the right influencers whose content aligns with your brand's mission and values can be a challenge.

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system ...

PR agency selection now demands a commercially focused approach as earned, paid and owned media converge. Businesses must tie ...

Is your agency leading the conversation? The Business Intelligence Group has unveiled the definitive 2026 Influencer Index for Public Relations, a data-backed ranking of the firms mastering LinkedIn ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...