Settlements include strong consumer protections and restitution for harmed individuals Two of the nation’s top lead generation firms—Assurance IQ, LLC and MediaAlpha, Inc.—have agreed to pay a ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Every B2B business needs qualified leads to survive in the competitive market. Without leads, even the best product or service will struggle to achieve growth. Unlike B2C, where impulse purchases are ...

As data privacy concerns rise, companies are rethinking their lead generation strategies to better respect and protect private customer information. Many business leaders are finding that maintaining ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...