This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never ...

(NEXSTAR) — You of course want to have clean clothes. While you likely have your own rhythm of washing them — separating lights and darks, turning your shirts inside out, hanging your clothes on the ...

Whether or not jeans should be washed — and how often — has been a hot debate among denim lovers. Levi Strauss CEO Chip Bergh once said that he completely keeps his jeans out of the washing machine.

I have a dark secret I must confess: I went through a bad jeans phase. There are countless unfortunate photos of me strewn across social media in faded, worn-out jeans—all because I used to ...