Rem Oculee is the founder and CEO of 9Q Ventures and Confidence Wealth Management. He also wrote the best-selling book, The Exit Mindset. You’ve probably heard about the importance of using key ...
Conventional KPIs (as used for demand gen) fail to demonstrate the sustainable impact of ABM to your organisation. A new mix of hard and soft KPI’s are critical to chart the added value at each stage.
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