In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
Todd Wiseman Sr.: Every two years, political ads push local businesses aside and exhaust viewers. The post Ghost Towns Of ...
Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could jump 35% Spending on political advertising is expected to hit a record high ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...