Access Development and GlidePathCX announce a strategic partnership that brings wholesale travel discounts on hotels, rental cars, and major theme park attractions to airport loyalty program members ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Royal Caribbean Group rolled out a status-match program that incentivizes cruisers to stay loyal to the company's three brands. Photo Credit: Royal Caribbean Group It's difficult to persuade Kelly ...

High-performing c-store retailers can see up to an 85% retention rate in their loyalty programs. “The first step toward a more effective loyalty strategy is to evaluate your current program's ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. Google now suppports structured data for loyalty program benefits ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

I grabbed lunch recently at Taco Bell since it is one of my guilty pleasures. It shockingly ended up costing over $15. Although I was caught off guard, I shouldn’t have been that surprised. The higher ...