Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Nearly half of all new restaurant loyalty program signups came from Gen Z in 2024, overtaking millennials. Research shows ...

By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven membership models that redefine the guest experience.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.