This sponsored post is produced in association with MailChimp. If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color.

ATLANTA--(BUSINESS WIRE)--Today MailChimp announced its biggest release yet—the Pro package, a suite of intuitive testing, analysis, and reporting features designed to help businesses of all sizes ...

Email-newsletter service MailChimp made a stunning ascent last year into a $400-million-a-year-in-revenue powerhouse. Its secret? An e-commerce solutions division that grew by 46% and has become a ...

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MailChimp yesterday released the Pro package, a suite of testing, analysis, and reporting features to help businesses optimize their email and e-commerce marketing. The entire feature set costs only ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

MailChimp has introduced a new suite of email marketing tools called MailChimp Pro. The new product offering brings multivariate testing into the mix. The tool allows marketers to create up to eight ...