When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

The current conversation around AI in marketing is largely centered on productivity. Organizations are measuring content ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Marketing is a much broader function than people often realize. It is a critical component of a business that develops and promotes products or services to consumers or businesses. Marketing typically ...

Integrating a public relations campaign with a marketing program can improve the effectiveness of your marketing program by ensuring that you communicate with groups of people who influence the ...

The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other. With how things stand in the business world, the relationship between ...

As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

Susanne King appointed to coordinate marketing and communications across TTGI and its subsidiaries. The role has been established to align marketing, communications and partner engagement activities ...