Trigger or event data is used widely in B2B marketing to identify events within a business environment that can lead to a reaction such as a trigger to buy. These reactions – or triggers – could ...

Making your email stand out in the average business professional’s inbox is a pretty tough challenge. Most decision maker’s inboxes burgeon – attended only between a flurry of meetings and phone calls ...

What’s a Trigger System, you may be wondering? Don’t worry, you didn’t fall asleep during that webinar -- we kind of made it up. A Trigger System is a marketing and communications plan that’s in place ...