The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...
Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...
TEGNA has made a decision on what company to use to power its needs for “cross-platform, closed-loop measurement and attribution.” That company is TVSquared, from which the broadcast TV station owner ...
Meijer announced Monday the addition of closed-loop measurement capabilities for on- and offsite display advertising through its retail media network. The expanded capabilities on Meijer Media are ...
Grocery TV is driving the future of in-store retail media by providing brands with greater visibility and improved attribution across its retailer network. NEW YORK, April 29, 2025 /PRNewswire/ -- ...
NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a significant step forward in the universal ...
We have learned, courtesy of Dean Venable, the following method of measuring loop gain, typically in a switchmode power supply, but elsewhere too: A test signal, here called “es”, is injected where ...
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