Mistplay, a leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the acquisition of MyChips SRL, a subsidiary of MAF, a global rewarded advertising platform. With this ...

A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile ...

MONTREAL, May 21, 2025 /PRNewswire/ - Since its conception in 2016, Mistplay has grown to be the leading rewards program for mobile gamers, pioneering the rewarded play industry for publishers ...

LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime ...

MONTREAL, March 30, 2026 /CNW/ - Mistplay today announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement first ...

MONTREAL, Sept. 23, 2022 /PRNewswire/ - Mistplay is pleased to announce it placed No. 6 on the 2022 Report on Business ranking of Canada's Top Growing Companies. Canada's Top Growing Companies ranks ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

Previously, Heller was chief growth officer of Mistplay He is the former president of Persado and ex-partner at McKinsey & Company Thombre is former CEO of Match Group Americas Montreal-based Mistplay ...

MONTREAL, Jan. 20, 2026 /PRNewswire/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ ...