Marketing technology vendors are helping issuers pump up their transaction volume by transferring mobile-coupon redemption to a debit or credit card. Merchants have been eager to capitalize on the ...

Interest in mobile coupons has increased dramatically in the last year. Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick ...

Decades ago, long before “couponing” became an official word, I recall that my retired grandparents had already made it into a sport. Every Wednesday they bought multiple copies of the local ...

Papa John’s Pizza will be the first advertiser to use the new mobile platform. Powered by Yahoo, the platform will be available for free for the next year to help speed industry adoption. “The mobile ...

NEW YORK -- Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA. While 2D ...

Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar ...

Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers’ existing bar-code scanners to read the coupon code on customer smartphones. Customers ...

It’s no secret, everyone loves a discount. Supermarkets and retailers have used coupons for decades to draw in new customers or simply to gain market share for a product. And it’s big business: ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Since nearly everyone has a smartphone these days, retailers have flocked ...

Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET ...

The free Yowza Mobile Coupons app wants to save you money. Armed with your location, Yowza presents you with coupons you can redeem at nearby establishments, scanned straight from your iPhone. Right ...

Hunter Gilmore was never big on clipping coupons. "You stick them on the fridge, meaning to use them, and it never happens," said Gilmore, a 29-year-old actor and advertising-agency recruiter in ...